CV

Freelance Writer, Editor, 2013-Present

* Creating web and print editorial projects that keep audiences engaged and draw fresh attention to the cause, product, or publication.

* Recent clients include FamilyPsychConsumer.com, Consumers Union advocacy team, investopedia.com, L’EtageMagazine.com, Hastings Center for Bioethics, Next Avenue, On the Issues, Health Data Initiative.

Consumer Reports, Editorial Director, Health & Family, 1999-2013

* Led a staff of 17 reporters, editors, physicians and other experts to produce stellar news, lifestyle, investigative, testing, and ratings content for digital, print and video media products.

* Consumer Reports health cover stories were top newsstand sellers. Boosted the circulation of  Consumer Reports on Health newsletter from 230,000 to 800,000 in six years.

*Created and launched Food & Fitness, an annual lifestyle magazine, which sold over 200,000 copies on the newsstand.

* Appeared regularly as a spokesperson on the NBC Today Show, CBS Early Show, CNN, MSNBC, CR-TV, and in numerous speaking engagements.

CEO, Ronni Sandroff & Associates, Inc. 1989-1999

* Specialized in editorial start-ups and relaunches. 

* Held top editorial positions at:

On The Issues, a quarterly political magazine on women’s issues.

Oncology Times, a monthly newspaper for cancer doctors, J.B. Lippincott, Philadelphia,  MessageS, a monthly newsletter and Website about multiple sclerosis, Berlex Pharmaceuticals,

Medica, a bimonthly lifestyle magazine for women doctors, Pharmaceutical Media, 1985-1988.

* Published widely in major magazines, such as Life, New York Times Magazine, Sports Illustrated, Women’s Day and Working Woman.